Plaster of Paris (POP), one of India's go-to building materials for decades, has long been an integral component of interior and architectural design. From seamless wall finishes to intricate ceiling designs, POP changed our perceptions of interior aesthetics forever.
Here's a comprehensive guide of top 10 pop brands in india along with what differentiates false ceiling brands each from others in the market.
Understanding Plaster of Paris
Before we discuss the range of POP products. let's briefly understand what Plaster of Paris is and its uses:
Indian Pop Market: An Expanding Industry
Indian Plaster of Paris Market Has Experienced Stable Growth Over Time
Market Size
Estimation in 2023 is INR 3,500 crores Indian market
Growth Rate
5.8 percent compound annual compound average from 2023-2028
Key Drivers of Growth
Key Drivers of Growth in Construction Industry; Rising Emphasis on Interior Aesthetics.
Challenges
Substitutes are becoming popular; environmental considerations require attention.
Now, let us take a look at the top 10 Plaster of Paris brands impacting India's construction and interior design ecosystem.
List Of Top 10 POP Brands in India
- Birla White: Founder of Premium POP
- JK Laxmi Plaster of Paris: Strength in Simplicity
- Gyproc Saint-Gobain: Innovation in Gypsum Board Production
- Diamond POP: Add Sparkle in Every Finish
- Sakarni: Eco-Friendly Choice
- Magicrete: Sustainable Building Solutions
- Platinum POP: Elegance at Every Layer
- Tara POP: Strength of Tradition
- Buildmate: The Contractor's Choice
- Sri POP, A New Star
1
Birla White: Founder of Premium POP
Birla White is one of the best-known POP products, market leader and services providers in India, boasting one of the highest market recognitions. As one of the pioneers of innovative products and solutions for wall care needs in India,
They stand for excellence false ceiling solutions and innovation with offerings like:
- Wall Care Putty
- All-in-One Wallcare System
- Levelplast
Distinguished features are an extensive state-of-the-art research and development facility; wide distribution network all over India and a focus on eco-friendly products that adhere to sustainability.
2
JK Laxmi Plaster of Paris: Strength in Simplicity
JK Laxmi Cement's Plaster of Paris division has built up an exceptional reputation through consistent quality and reasonable pricing, providing products suitable for use both residentially and commercially.
Key Offerings:
- WOP (JK Laxmi POP)
- Wall Putty
- Wide Range
- Gypsum Plaster from JK Laxmi.
Their Unique Selling Point (USP):
Services Offered:
3
Gyproc Saint-Gobain: Innovation in Gypsum Board Production
Gyproc, part of Saint-Gobain Group, is one of the global leaders in Gypsum-based products, including Plaster of Paris and related materials that has set new benchmarks in India market.
Key Offerings:
- Gyproc Regular 90
- Gyproc Plaster of Paris
- Gyproc Jointing Compound
What Sets Them Apart:
Services Offered:
4
Diamond POP: Add Sparkle in Every Finish
Diamond POP has quickly become a favorite among construction business and house owners due to its fast setting properties and smooth finish, cementing its place in the market reputation.
Key Offerings:
- Diamond POP Regular
- Diamond POP Plus
- Diamond Wall Putty
What Sets Them Apart:
Services Offered:
5
Sakarni: Eco-Friendly Choice
Sakarni has quickly established itself in the market with eco-friendly Plaster of Paris products.
Their commitment to sustainable solutions without compromising on quality has earned them a loyal clientele base.
Key Offerings:
- Green POP
- Wall Putty
- Texture Plaster
What Sets Them Apart:
Services Offered:
6
Magicrete: Sustainable Building Solutions
Magicrete, long an industry leader for AAC blocks, has recently made strides into the POP market with some out-of-the-box products available to you.
Their wide variety of Light weight, gypsum ceiling & Plaster of Paris stands out with traditional quality while providing modern technological advantages.
Key Offerings:
- Magicrete POP
- Magicrete Gypsum Plaster
- Magicrete Wall Putty
What Sets Them Apart:
Services Offered:
7
Platinum POP: Elegance at Every Layer
Platinum POP has established an outstanding presence in the Plaster of Paris market.
Their products have proven popular with high-end interior designers and luxury residential projects alike.
Key Offerings:
- Platinum POP Premium
- Platinum Smooth Finish
- Platinum Designer Moldings
What Sets Them Apart:
Services Offered:
8
Tara POP: Strength of Tradition
Tara POP has long been recognized in the construction industry, thanks to its consistent quality and cost-effective pricing structure.
Tara POP products have proven extremely popular with small to mid-sized contractors alike.
Key Offerings:
- Tara POP Standard
- Tara Wall Care Putty
- Tara Gypsum Plaster
What Sets Them Apart:
Services Offered:
9
Buildmate: The Contractor's Choice
Buildmate has earned its place among professional contractors as an essential brand, thanks to its unwavering quality at competitive pricing.
Their Plaster of Paris range meets the stringent requirements for quick construction projects.
Key Offerings:
Wedge Lock POP,
Build mate Wall Putty
- Wedge Lock Jointing Compound are essential products in any construction site.
What Sets Them Apart:
Services Offered:
10
Sri POP, A New Star
Sri POP, as a relatively newcomer to the market, has rapidly established themselves through quality products and creative marketing strategies.
Their emphasis on digital presence and customer engagement puts them far ahead of conventional brands.
Key Offerings:
- Sri POP Regular
- Premium as well
- Sri Wall Putty.
What Sets Them Apart:
Services Offered:
Future of Plaster of Paris in India
As India's construction industry expands and diversifies, so does its Plaster of Paris market face new challenges and opportunities.
Here are a few trends which are shaping India's POP future:
Selecting the Appropriate POP Brand for Your Project
Before selecting a brand of plaster of Paris for your construction or renovation project.
Here are a few points you should keep in mind:
Requirements of Your Project
The requirements for your project could require specially formulated POP.
Budget
To ensure an appropriate balance of quality and cost in any project, a balanced budget will need to be established.
Application method
While certain brands work best when applied by machine, others work better when applied manually.
Environmental factors
As eco-friendly building and living is becoming more prominent today, consider an eco-friendly option as an investment.
After-Sales Support
Consider brands that provide technical assistance and customer support.
Conclusion
India's plaster of Paris industry features some energetic and highly competitive players, each brand boasting distinct capabilities and strengths.
From industry giants such as Birla White or JK Laxmi to innovative newcomers such as Sri POP - with affordable solutions available to meet any need or pocket.
When it comes to aesthetics and functionality of India's built environment, these top 10 pop brands in india will likely play an essential role as India's construction sector continues to develop.
Be it professional contractors, interior designers or DIY enthusiasts alike, knowing which leading POP brands can meet their project requirements will allow you to make more informed decisions regarding them.
Keep quality, ease of application and after sales support top of mind when selecting a Plaster of Paris brand.
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